Organic SEO Integration And Technologies

Most people think that organic search engine optimization (organic SEO) is about meta tags, keyword stuffing and internal links. While those efforts do help improve rankings and generate traffic, they're often viewed as the only factors in a search engine optimization campaign.

A newer concept coined "organic search engine optimization" or "organic SEO" has taken on a whole new meaning in recent years and has evolved to include everything from psychology, semantics and site usability to interactive elements like video, instant messaging and video games. Other areas of organic SEO study can include everything from link building and navigation to persuasive copy architecture and social marketing integration.

Today there are many powerful Internet marketing tools available online and vary in price from thousands of dollars to completely free. Click Track (no affiliation) makes an excellent product that uses the correlation between hand/mouse and eye movement to track everything a searcher does on any page of your website. It then makes a digital "heatmap" that shows how people are viewing and navigating your website and reveals tons about your page's design, content and usability. One recent study of an affiliate website promoting Nike's showed that a high percentage of searchers were repeatedly clicking on their banner graphic. It revealed that searcher's thought the banner was a link to a new Nike running shoe but got frustrated and left after several attempts at clicking the image. So they changed the banner to an image link and found their bounce rate for that page decrease by almost fifty percent and it was all based on this unique data. This is just one example of the many advanced tools that are used today that provides unique insight into search behavior, but it's usually for a hefty price.

Budget constraints aside, many companies miss golden opportunities when it comes to Internet marketing and forget to focus on the basics like great content, clear communication and clean design. I've recently heard this mindset referred to as "functionalism" and to me it is an integral part of organic SEO and is one of the most accessible and budget friendly. This article for instance, is an example of organic SEO and was designed to hopefully spark your imagination, promote my services and contribute something of value to the web.

The proliferation of this mindset of organic SEO is gaining momentum, especially as search engines like Google continue to try and improve their algorithms that encourage higher standards for website design, development and classification. A most recent and very noticeable example of this would be the new Google quality scores that are currently wreaking havoc for certain people industry wide. The benefits of an organic search engine optimization strategy have a tendency to resist changes to algorithms and continue to evolve on many different levels and encompass a broad range of technology, analytics and methodologies. So next time you're thinking about your Internet marketing mojo, think organically.

What is Search Engine Optimization

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
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Top 5 SEO Factors to Increase Search Ranking

Search engine ranking is arguably the number one most important goal of Search Engine Optimization (SEO). You want to get a high search engine ranking so that people will view your article and visit your site.

The most efficient way to increase your search engine ranking is by knowing which SEO factors actually matter, and which don't.

Here's our list of the Top 5 most important SEO factors that will increase your search engine rankings:

1. Keywords in the Title. This is so important and powerful that while a good title tag can help your ranking very much, a bad title tag can hurt your ranking just as well. Be very careful with your choice of title tags for SEO. And yes, don't forget to include excellent keywords in your title.

2. Keywords in the Text Body. This needs care because if it is overdone, it may actually lower your ranking instead of raise it. Also, search engines are beginning to analyze topics as well as keywords, to determine if the page is really suitable for the topic being searched. However, keywords in the text is still a very helpful SEO tool when used in ways that make sensible sentences.

3. Relevance of Text Body to Keywords. As previously mentioned, search engines are beginning to analyze topics as well as keywords, so it's important that the content of your page shows a strong relationship with the SEO keywords you are using.

4. Keywords in the Domain. If your domain name matches your keywords exactly, that another SEO point for you, and will definitely increase your ranking. Be careful to avoid too many hyphens: More than two hyphens may actually decrease your ranking, but one hyphen is even better than none at all.

5. Keywords in the URL. This SEO tip is best for search engines like Yahoo, but even with search engines like Google, it will also help by increasing your page's relevance, and as a result, your page's ranking. Unlike keywords in your domain, it helps to have more than one hyphen in your URL.

You may have noticed by now that, inevitably, it still all boils down to keywords, basically. However, it's no longer JUST keywords, but keywords used in a way that makes sense.

As search engines become more sophisticated, the quality of an article increasingly becomes more influential in SEO rankings. Senselessly sprinkling keywords all over a page no longer works. So use your keywords generously but properly and skillfully, and watch your search engine rankings go up.

Search Engine Optimization - Basics

Most of us have heard that search engine optimization, popularly known as SEO is one of the best ways to drive website traffic. But most of us surprisingly still do not know what SEO means exactly. Let us know these basics of search engine optimization before you would want your website optimized for different search engines.

SEO or search engine optimization is a means by which one can increase the number of people visiting your website. This is done where the different search engines show your website among the search (query) results generated for a specific keyword that the user or the searcher enters.

Search engines normally include algorithms and these algorithms are devised specifically to generate results based on the frequency of appearance of a particular keyword. The search engine crawlers or spiders move through the worldwide web, fishing out for the different websites that satisfy the keyword search and if your website has a generous sprinkling of the required keyword/(s), then your website is said to be 'search engine friendly' or 'search engine optimized' with respect to the keyword.

So one need to make ones respective websites search engine optimized by studying about keywords, the mostly used keywords and need to make sure that the website content (the different web pages) include the hot and the performing keywords. For instance this could be in the headings, in the articles present in a website or even in the links as well. Use the keywords that are relevant for the content whether in the web pages or in the articles and never sprinkle or search engines sake alone.

Additionally, for the website to be indexed in the best search engines, it is always better if your website has a professionally looking design, with of course read worthy and informative content. Spam does not help you at all. Of course, the search engine might show your web site for a while but as soon as your spam gets discovered, the website will be removed from their indexing.

Choose appropriate SEO techniques. White hat technique is always better because it is going to give a website long lasting results than the black hat SEO techniques. A black hat SEO technique is like trapping and cheating a search engine crawler without the website having the credentials.

SEO does have its own drawbacks. It cannot assure you of targeted Traffic although it can help your website get many number of visitors in general.

Also, several of the Internet marketing consultants try and follow deceptive tactics and you need to know these.

You, as a Webmaster, need to know the advantages as well as limitations of SEO and then decide how to use the SEO depending upon your website objectives. Additionally, remember that search engine optimization is not one-stop solution to all drive traffic to your website. It is in fact the website design as well as content that will convert your visitors into sales.

Most Famous SEO Tricks

SEO (Search Engine Optimization) is really a vital way to direct traffic to your site, so it is critically important that you understand the tricks involved in getting higher search results.

Some of the most famous and ethical SEO tricks are listed below:

• The title tag is the most powerful SEO trick, but it must be used creatively. You should only place one thing in the title tag and that is the exact keyword you used for the web page that you are trying to optimize.

• One of the most famous SEO trick is link popularity. It is because of the fact that most search engines don't consider web sites that do not have links pointing to the web site. So, it is really important to link to other resources that are related to your website's niche. This will increase traffic, provide good ranking and add value to your website.

• It is very important to use a different title on each web page with its own primary keywords at the beginning of the page title.

• Always remember, keyword density is very important in SEO and should be properly researched. The keywords should be used once in the title tag, heading tag, and in the body text while keeping the keyword density between 5% to 20%

• Another important SEO trick is to get your keywords in much of the anchor text in both internal and external links.

• It is wise to build a website that is rich in theme because search engines are now more interested in the themes.

• You should build content related to your niche with around 250 words per page because the speed of your web page is very important to your visitors and the search engines.

• Always remember to add fresh and unique content on regular basis which attracts the visitor to come back to your website.

• Don't forget to add a site map. It will help structure your site for spiders.

• Submitting articles with links to your web site to directories is yet another famous SEO trick that can really boost the amount of traffic you generate while also giving click through traffic, too.

• Also, don't forget to submit articles with your web site link to the publishers. Do not hope that they will pick your article up from a directory. It is better to submit directly to the publishers themselves.

• Another SEO trick is to seek forums related to your niche, join them and advertise your web site there.

• And, last but not the least. Another famous SEO trick is to submit your web site to the directories "including" the PR0 directories.

Okay, so it was some of the most famous SEO tricks that can really help you to optimize your search engine results and put you on the path toward higher search engine rankings. But for that, it is really IMPORTANT that you follow them correctly.